The Apex Brand Story
Apex is a brand that symbolises innovation, cost sensitivity, access and quality. It has been designed to serve the communities it establishes itself in.
Apex Surgi Centre grew from a burning desire to find a solution to cost effective, quality, surgical services. This came about after a number of encounters with private (cash paying) patients who wanted to have minor surgical procedures done at a private hospital.
First was a mother who wanted to have her daughters troublesome tonsils removed. She enquired high and low and found that the procedure was going to cost a considerable sum to be done at a private facility.
A similar experience was encountered by a father who wanted his son to have a circumcision done under general anesthetic because of his age. Despite the amounts quoted being in keeping with private rates, they were not affordable to them.
Both cases were eventually done at various Day Hospitals outside of Soweto at costs that were accessible.
As practitioners, we then concluded that it was important for Sowetans to have access to these facilities at their doorstep rather than to have to travel out for the service. This convenience and ready access to quality surgical care is something we believe to be a right.
Our management team is focused on providing the highest level of care and communication to our patients, doctors and their staff. We greatly value our patients and their families’ confidence in entrusting us with their safety, comfort, and convenience while we provide optimal clinical care.